Entertainment & Sports Marketing

Situated in the heart of Las Vegas—the undisputed entertainment capital of the world—this program immerses students in the high-stakes industry of brand building and event promotion. From the roar of the stadium to the lights of the Strip, students learn to navigate the fast-paced intersection of sports, media, and global entertainment.

Leveraging our unique location, students move beyond the classroom to engage directly with the titans of the sports and entertainment world.

DECA (Distributive Education Clubs of America): Students are encouraged to join this premier CTSO to compete in specialized categories such as Sports and Entertainment Marketing and Professional Sales. DECA provides the platform to pitch marketing plans to real-world industry judges.

Las Vegas Industry Partnerships: With professional sports teams (NHL, NFL, WNBA) and world-class residency venues nearby, students gain firsthand insights through site visits, guest speaker series, and case studies on local "mega-events."

State Leadership & Career Development Conferences: These multi-day events allow students to showcase their marketing prowess, attend workshops led by industry executives, and network with collegiate recruiters from top sports management programs.