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Entertainment & Sports Marketing

Situated in the heart of Las Vegas—the undisputed entertainment capital of the world—this program immerses students in the high-stakes industry of brand building and event promotion. From the roar of the stadium to the lights of the Strip, students learn to navigate the fast-paced intersection of sports, media, and global entertainment.

A dark blue gear with a bar graph and megaphone inside, representing marketing, is centered on a mustard yellow background with the words %22ENTERTAINMENT & SPORTS%22 above and %22Marketing%22 below.

Leveraging our unique location, students move beyond the classroom to engage directly with the titans of the sports and entertainment world.

DECA (Distributive Education Clubs of America): Students are encouraged to join this premier CTSO to compete in specialized categories such as Sports and Entertainment Marketing and Professional Sales. DECA provides the platform to pitch marketing plans to real-world industry judges.

Las Vegas Industry Partnerships: With professional sports teams (NHL, NFL, WNBA) and world-class residency venues nearby, students gain firsthand insights through site visits, guest speaker series, and case studies on local "mega-events."

State Leadership & Career Development Conferences: These multi-day events allow students to showcase their marketing prowess, attend workshops led by industry executives, and network with collegiate recruiters from top sports management programs.

A group of young people stands in front of a modern building with %22THE SADDLERY AT LEE'S FAMILY FORUM%22 signage, while palm trees are visible in the background.
A group of young people in dark shirts and a gray sweatshirt stand in the foreground looking at a large black banner with crests in the background.
Two students operate a computer in the foreground, while behind a large window, three people are positioned in front of a green screen in the background.
A dark blue and gold flyer for South CTA Career & Technical Academy's Entertainment & Sports Marketing program features a QR code and program details in the foreground, against a background with abstract shapes and the academy's name.